Insights & Resources

Insights on Design, Growth and Digital Strategy.

This is where we share practical thinking from real projects. From branding and web design to growth systems and digital strategy, our articles help you make better decisions at every stage of your business.

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website design A cartoon girl in a white spacesuit, holding a fish-shaped device, with a background of fish and other sea

Online Gaming Content Strategy: How Fish Game Arcade Answers the Sceptics

IPS Inc.
June 28, 2026
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Vervosity digital transformation case study powered by Icon Pro Solutions

Launching a Brand Online: Designing Vervosity With No Track Record

IPS Inc.
June 26, 2026
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Title card reading How Icon Pro Solutions Helped Ascendify Nexus Build a Premium Leadership Coaching Brand Online

Leadership Coaching Website Design: Differentiating AscendiFy Nexus

IPS Inc.
June 24, 2026
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website design A cartoon cat in a lab coat holding a clipboard and a cannabis leaf

Cannabis Website Design: Building CAL420 Distribution Behind an Age Gate

IPS Inc.
June 22, 2026
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A website design image with a cartoon cat in a green vest and a white shirt, holding a roll of paper, with a green

Landscaping Website Design: Why Photographs Do the Selling

IPS Inc.
June 20, 2026
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Bailey Legacy Law case study: One-Page Law Firm Website, powered by Icon Pro Solutions

One-Page Law Firm Website: Why Bailey Legacy Law Does Not Need More

Most law firm websites are built as though the firm were much

ABC Sweepstakes case study: Sweepstakes Platform Website Design, powered by Icon Pro Solutions

Sweepstakes Platform Website Design: Explaining the Model at ABC Sweepstakes

Sweepstakes gaming has a category problem before it has a marketing problem.

Stonabilities case study: Stone Supplier Website Design, powered by Icon Pro Solutions

Stone Supplier Website Design: Live Inventory at Stonabilities

Selling natural stone online breaks a rule that most e-commerce depends on.

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How to make a WordPress site accessible: WCAG 2.2 contrast of 4.5:1 for body text and 3:1 for large text, and text that resizes to 200 percent
How to Make a WordPress Site Accessible: A Practical Checklist

Theme, headings, alt text, contrast, links, forms, keyboard and captions, each checked against a WCAG 2.2 success criterion. To make a WordPress site accessible, check the parts that most often…

IPS Inc.
September 25, 2026
Title case rules for AP, APA and Chicago, with the Case Converter turning a capitalized heading into title case
Title Case Rules: Which Words to Capitalize in a Title

The Case Converter’s Title Case on a sample heading. Title case capitalizes the important words in a title and leaves a short list of small words lowercase. The trouble is…

IPS Inc.
September 24, 2026
Consistent website design in WordPress: global styles from WordPress 5.9, synced patterns from 6.3 and Elementor's four predefined global settings
Consistent Website Design in WordPress: Set It Once, Keep It

Set fonts, colors, spacing and repeated sections once, then build every page from them. Consistent website design in WordPress comes from deciding fonts, colors, spacing and repeated sections once, in…

IPS Inc.
September 23, 2026
Best image size for a website, with the Image Resizer shrinking large photos to the Web medium preset
Best Image Size for a Website: A Practical Guide by Placement

The Image Resizer: three 2560px images resized to a 1600px longest side as WebP, with before and after sizes. There is no single best image size for a website. The…

IPS Inc.
September 22, 2026
How to build a real estate website: IDX listings refreshed at least every 12 hours, and Google's 2.5 second LCP and 200 millisecond INP targets
How to Build a Real Estate Website: Features, IDX and Build Options

Listings, lead capture and the fair housing and IDX rules decide more than the theme does. How to build a real estate website comes down to three decisions: how listings…

IPS Inc.
September 21, 2026
Why is my link preview not showing? The Meta Tag Preview showing a Facebook card with no social image set
Why Is My Link Preview Not Showing? Causes and Fixes

The Meta Tag Preview’s Facebook card with no social image: the platform shows a plain link. You paste a link into a post or a chat and get a bare…

IPS Inc.
September 20, 2026
WordPress vs coding: WordPress runs over 43 percent of sites, and the BLS projects 5 percent growth for web developers from 2025 to 2035
WordPress vs Coding: Which Should a Beginner Learn First?
WordPress vs coding for beginners: what each path teaches, the work each leads to, why WordPress still needs HTML and CSS, and a simple learning order….
IPS Inc.
September 19, 2026
How to track QR code scans for free, with the UTM Builder tagging a landing page with the QR Code preset
How to Track QR Code Scans for Free

The UTM Builder: the QR Code preset fills source and medium, you add the campaign. A QR code on a flyer, a box or a window sign is easy to…

IPS Inc.
September 18, 2026
Website development near me: Google ranks local results on relevance, distance and prominence, and nobody can pay for a better local ranking
Website Development Near Me: What Google Thinks You Meant
What Google does with a near me search, why the results look odd, and the ten-minute checks to run before you hire any website developer….
IPS Inc.
September 17, 2026
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