Brand identity

Brand Identity Design, From Logo to Full System.

A logo, colors, type and guidelines designed as one system, with files for every place your brand appears.

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Need a brand?

Who this is for.

You are launching a business

You need a logo and an identity before the website and the signage.

Your brand has drifted

Every document and page looks slightly different.

You have a logo, but nothing else

No colors, fonts or rules to go with it.

Branding package

Everything included, scoped up front.

Every project starts with a written scope, so you know what is included before work begins.

Logo design

A primary logo, alternate versions and an icon mark.

Color palette

Primary and supporting colors, with values for screen and print.

Typography

Fonts for headings and body text, with sizes.

Brand guidelines

A document showing how to use every element.

File pack

Logo files in SVG, PNG and PDF, for screen and print.

Process

How we work.

Four steps, the same for every project of this kind.

Understand

Your business, your audience and the brands you compete with.

Branding work

Brands we have designed.

A few of the 15+ branding and logo projects in our portfolio.

See All Our Work
Bean & Brew coffee brand board: signage, coffee bag, cup and Every Bean, A Journey. Every Sip, A Story.

Bean & Brew

Urban Stitch brand board: logo on a white hoodie, Handmade for the Modern Soul, sign and business cards

Urban Stitch

Steelline Transport brand board: red truck logo on a shipping container, tape, a t-shirt and packaging

Steelline Transport

What clients say

Proof without noise.

A woman in a beige blazer speaking into a microphone on stage in front of a large screen

The design quality blew us away. Our conversion rate improved within the first month.

Dr. Renee Thornton

Founder of Pathfinder Resilience

A smiling man in a dark suit seated at a desk in front of a world map

Icon Pro Solutions took our outdated website and turned it into something we're genuinely proud of. Professional, fast, and easy to work with.

Dr. Craig A. M. Jones

Senior Executive and Global Advisor

A young man in a striped polo shirt smiling outdoors on a grassy hill at sunset

From branding to launch, they handled everything. We went live in weeks, not months.

Ernest Bell

Owner of Walnut Gardens

Why Icon Pro Solutions

What you can count on.

Top Rated Plus on Upwork.

Founder-led since 2012

Your first call is with the founder, Waqar Hussain.

You own everything

Your domain, hosting and logins are in your name from day one. The finished work is yours on final payment. No lock-ins.

Made by people

AI-assisted, not AI-generated: people make every decision.

One point of contact

One team throughout, and one person to talk to.

Branding FAQs

Straight answers about brand identity.

How many logo concepts do we see?

The number of concepts and rounds of changes is set out in your scope.

Yes. On final payment, the logo and every brand file are yours to use anywhere. There is no lock-in.

Yes. A refresh keeps what people recognize and fixes what does not work. The scope says what changes.

It depends on what you need: a logo alone, or the full identity with guidelines. The scope and price are agreed in writing before work starts.

Start your brand

Tell us about your brand.

Tell us what you need. No finished brief needed.

Request a Quote (Home Page Form)
PDF, Word document or image, up to 5 MB

Connect Directly

Prefer to reach out directly? Call or email us.

Phone Number

+1 (315) 552-0933

Email Address

grow@iconprosolutions.com

Prefer a live call?

Circular portrait of a smiling man with a beard in a dark shirt
Waqar Hussain

Digital Strategy Expert

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Pairs with branding

Often paired with this.

Deck & Presentations

Pitch decks and presentations that look as good as what they sell.
Learn More

Web Design

On-brand page layouts and landing page design built to guide visitors to act.
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Stationery & Print Design

Brochures and business cards designed to carry your brand wherever it goes.
Learn More