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Not every website should be WordPress. A concrete contractor in Minnesota does not publish daily, does not need a content team, and does not want a plugin update to be…
A kiteboarding holiday has two customers who want almost opposite things. One has never flown a kite and needs to know they will not be humiliated or hurt. The other…
A public infrastructure programme’s website has a harder job than a company’s. It is not trying to persuade anyone to buy. It is accountable to people who were affected by…
An investor deciding whether to put capital into an industrial real estate firm is not evaluating a website. They are evaluating people, and they will spend more time on the…
A mortgage broker’s website has a structural problem that most service businesses do not. The broker offers roughly a dozen loan types, operates across several states, and serves buyers at…