Static Website for a Local Trade: The New Image Concrete Build

New Image Concrete & Design providing durable concrete and snow services in Cottage Grove MN

Not every website should be WordPress. A concrete contractor in Minnesota does not publish daily, does not need a content team, and does not want a plugin update to be the thing that takes their quote form offline in March when the season starts. New Image Concrete is built as a static site using Astro, […]

Adventure Travel Website Design: Serving Beginners and Experts at Once

Adventure Travel Company website hero showing Cape Hatteras waterfront launch in Avon, NC at sunset

A kiteboarding holiday has two customers who want almost opposite things. One has never flown a kite and needs to know they will not be humiliated or hurt. The other has ridden for ten years, knows exactly what conditions they want, and needs to know they will not be stuck in a beginner lesson. Sell […]

Public Programme Website Design: The IFRAP Flood Resilience Build

Flood Recovery Resilience | Icon Pro Solutions

A public infrastructure programme’s website has a harder job than a company’s. It is not trying to persuade anyone to buy. It is accountable to people who were affected by a disaster, to contractors bidding for work, to donor institutions, and to anyone who wants to check whether a claim circulating on social media is […]

Real Estate Investment Website Design: Why the Team Page Wins at Trident Capital

Real Estate Investment website design for Trident Capital Group by Icon Pro Solutions

An investor deciding whether to put capital into an industrial real estate firm is not evaluating a website. They are evaluating people, and they will spend more time on the team page than on anything else the firm publishes. Trident Capital Group acquires, manages and redevelops industrial properties across the Midwest, South and Southeast. This […]

Mortgage Broker SEO: Structuring Location and Loan Pages for Smart Lending

Smart Lending | Trusted Mortgage Broker in Melbourne & Tasmania | Icon Pro Solutions

A mortgage broker’s website has a structural problem that most service businesses do not. The broker offers roughly a dozen loan types, operates across several states, and serves buyers at completely different stages. Multiply those together and you have a site that could justify a hundred pages, or collapse into five that rank for nothing. […]